More and more businesses today are turning to corporate video production in order to promote their goods and services. We are living in the digital age, and people no longer want to read about products and services from a catalogue. They simply want to go online and learn about it, not just read about it. In fact, only in the last week or two, in reports of the downturn in the High Street, one of the shops closing most often was the bookshop.
Let’s face it, why read about something if you can see it in action on a video? Suppose I want to buy a strimmer. Sure, I can read an ad in a newspaper and see a photo of it, I can send away for a catalogue, or I can click on a website and see the strimmer in action. I can see how well it cuts away long grass. I can see how it can get into a small area behind a tree or whatever.
The demonstrator can show me how easy it is to clean using a strimmer or change a part if needed. I can watch it all with my own eyes, and you certainly can’t get all that from a catalogue.
There are so many different things that you can do with video as well. For example, you can have an animated video with comic characters if appropriate. Perhaps you want to show how fast your electrical bicycle can go so you can have animated characters riding it and have the film speeded up to give the extra impression of speed. Viewers will know that the speed is excessive, and yet you convey the right impression.
You can also use video for internal communication in a business. When you have offices or factories spread far and wide, whether it is up and down the UK or overseas as well, It is not possible for your senior management to visit them all very often. Many people just send emails or possibly a PDF when they want to explain something new that the company is doing, or issue instructions about something.
How much better it is to appear on a video talking to your staff in far-flung locations. Some of those staff may never have seen the CEO or even a photo, but with a video, you can talk to them as if you were in the same room. This creates a much greater sense of belonging to an organisation than just being on the receiving end of emails.
What about aerial video? It is always impressive because people do not see a lot of aerial shots for the simple reason that until today it has been horrifically expensive. The only way was to hire a helicopter – starting at around £2,000 per hour!
However, as a corporate video production company, we have our own drones and a qualified pilot who is authorised to fly by the CAA. We are also fully insured. There are so many ways that you can use aerial shots. For example, if you are a builder and are just completing a housing estate, you might want to show aerial shots to show its’ position in relation to the nearest town, or how quiet and peaceful it is out in the countryside. You could show potential members around your golf course with a running commentary about each hole. There are lots of things that you can do with aerial video.
As we are in the corporate video business, we have extensive experience in producing videos of all types for many different businesses. That means that we also have a lot of ideas. Talk to us and let us produce a fantastic video that will get you the results that you want.
Oh yes, you can! Not very many years ago, if you wanted to shoot an aerial video for whatever purpose, be it to demonstrate a product, show a view of a building or an estate, or for any other purpose, there was only one way to do it. Hire a helicopter or another light aircraft and shoot the video from that.
Of course, that could be horrifically expensive. Suppose you want to charter a helicopter for a 30-minute flight over London to go sightseeing? An AS350 which seats six is quoted as “from” £1,950. If you are going to be shooting an aerial film, you might need it for a couple of hours at least!!
However, today at Slamm Productions we have our own “helicopters”. They are called UAVs – Unmanned Aerial Vehicles – otherwise known as drones, and they are a lot cheaper than a helicopter!
Our latest UAV’s are extremely stable, even when the wind is gusting, and provide a very stable platform to shoot film from. We can shoot aerial videos, aerial stills, and aerial 360° panoramas. These UAVs can fly fast, track subjects, and perform a host of other functions.
Of course, not just anyone can fly a drone. You have to have a trained pilot who knows how to fly the drone to get the best shots. He also has to be fully insured and be certified by the CAA. It is illegal to fly a drone for paid work unless he is. Fortunately, at Slamm Productions we have such a pilot. He flies our DJI Inspire in areas where there is plenty of room, and we shoot in 4K. For aerial video production in more confined areas, or even indoors, we use a much smaller Mavic Air which also shoots in 4K. We also know how to check areas for suitability and how to get permission to fly in restricted areas more often than not.
Using some aerial shots in your ground-based video can give that “big-budget” feel to your production and impress your viewers beyond measure. If you click on the Aerial link at the top of the page you can see some examples of aerial videos that we have shot, and which will give you a feel for the sort of things that we can do. Give us a call or click on the Contact link at the top of the page to discuss your ideas.
Today, we are in the 21st century and it is very much the digital age. People expect to be able to go online and look at locations, products or services. They want to see products from every angle and see believable tours of locations before they buy They don’t want to see half a dozen photos if they can watch a video of a holiday destination on the companies website YouTube channel.
A video is so much more believable than just words or even a still photograph. It provides much more detail. For instance, you can show a photo of your hotel front on your website, and perhaps a photo of the garden. With a video you can show the hotel front, then walk into reception, show the lounge, the restaurant, one or two of the bedrooms, and of course you can introduce members of your staff. This gives people a far better picture of what your hotel is about and how enjoyable it would be to spend their time with you. This is why more and more businesses are turning to corporate video production today.
We know that video sells because we are inundated with ads on the television. That costs a lot of money, but businesses do it because they get far better returns on investment than taking a half-page in a magazine. That magazine is going to get thrown away in a week, anyway, and if people have no interest in your product, they can simply turn the page. On television, it is a different matter because they have to sit and watch it before the program continues.
True they don’t have to watch a video on your website or YouTube, but video generates interest. People want to know what happens next: it sparks their curiosity because with corporate video production there is more to come.
At Slamm Productions we own a wide range of modern kit that helps us to shoot most videos with our own in house equipment. We even have our own drones with our highly experienced drone pilot BNUC qualified, fully insured and with permission to fly by the CAA, so we can produce aerial footage for you as well. At Slamm, we provide the complete package: you name it, we do it.
At Slamm Productions we are a well-established, experienced and creative providing video production services in London, and far beyond as well. Indeed, we are happy to travel abroad in order to shoot videos for you anywhere you wish.
In order to promote your business, brand, product, or service, in the 21st century, you need to use video. A huge section of the public now watches video on their mobiles and tablets. They no longer want to read about your product, they want to see it in action and see what it does, and video shows them that. With video, while you may not be the largest company in your field, you can now compete with the big boys. For example, you can post your video on YouTube, direct your audience to it, and let the video go to work selling your product or service.
We have years of experience in video production and we can help you tell your story from the very beginning through to the final production of the video. We can add graphics, photographs, voice-overs, titles, and music to it.
We can help you plan and storyboard your video for you, and we have scriptwriters who can write the script. We can provide you with presenters and actors, and source music to add as a background. We will also help with finding the right locations for your video. Be it an urban or rural location, indoors or outdoors we will get the right location for you.
Be it on a beach or up to a mountain. We will go wherever you need us to go to ensure that your video does the job that it is supposed to do, and that is to sell your product or service, persuade people to donate to your good cause, or whatever other action it is that you wish people to take.
We can also provide you with aerial video, stills, and 360º photography, and we have a qualified UAV pilot who flies our drones to produce stunning aerial shots. No longer do you need to hire a helicopter at an enormous cost because our drones will produce the stabilized aerial footage you need. We own a wide range of modern kit for the shoots, and where necessary we can bring in extra staff and equipment in order to ensure that your video is nothing short of perfect.