More and more businesses today are turning to corporate video production in order to promote their goods and services. We are living in the digital age, and people no longer want to read about products and services from a catalogue. They simply want to go online and learn about it, not just read about it. In fact, only in the last week or two, in reports of the downturn in the High Street, one of the shops closing most often was the bookshop.
Let’s face it, why read about something if you can see it in action on a video? Suppose I want to buy a strimmer. Sure, I can read an ad in a newspaper and see a photo of it, I can send away for a catalogue, or I can click on a website and see the strimmer in action. I can see how well it cuts away long grass. I can see how it can get into a small area behind a tree or whatever.
The demonstrator can show me how easy it is to clean using a strimmer or change a part if needed. I can watch it all with my own eyes, and you certainly can’t get all that from a catalogue.
There are so many different things that you can do with video as well. For example, you can have an animated video with comic characters if appropriate. Perhaps you want to show how fast your electrical bicycle can go so you can have animated characters riding it and have the film speeded up to give the extra impression of speed. Viewers will know that the speed is excessive, and yet you convey the right impression.
You can also use video for internal communication in a business. When you have offices or factories spread far and wide, whether it is up and down the UK or overseas as well, It is not possible for your senior management to visit them all very often. Many people just send emails or possibly a PDF when they want to explain something new that the company is doing, or issue instructions about something.
How much better it is to appear on a video talking to your staff in far-flung locations. Some of those staff may never have seen the CEO or even a photo, but with a video, you can talk to them as if you were in the same room. This creates a much greater sense of belonging to an organisation than just being on the receiving end of emails.
What about aerial video? It is always impressive because people do not see a lot of aerial shots for the simple reason that until today it has been horrifically expensive. The only way was to hire a helicopter – starting at around £2,000 per hour!
However, as a corporate video production company, we have our own drones and a qualified pilot who is authorised to fly by the CAA. We are also fully insured. There are so many ways that you can use aerial shots. For example, if you are a builder and are just completing a housing estate, you might want to show aerial shots to show its’ position in relation to the nearest town, or how quiet and peaceful it is out in the countryside. You could show potential members around your golf course with a running commentary about each hole. There are lots of things that you can do with aerial video.
As we are in the corporate video business, we have extensive experience in producing videos of all types for many different businesses. That means that we also have a lot of ideas. Talk to us and let us produce a fantastic video that will get you the results that you want.