More and more businesses today are turning to corporate video production in order to promote their goods and services. We are living in the digital age, and people no longer want to read about products and services from a catalogue. They simply want to go online and learn about it, not just read about it. In fact, only in the last week or two, in reports of the downturn in the High Street, one of the shops closing most often was the bookshop.
Let’s face it, why read about something if you can see it in action on a video? Suppose I want to buy a strimmer. Sure, I can read an ad in a newspaper and see a photo of it, I can send away for a catalogue, or I can click on a website and see the strimmer in action. I can see how well it cuts away long grass. I can see how it can get into a small area behind a tree or whatever.
The demonstrator can show me how easy it is to clean using a strimmer or change a part if needed. I can watch it all with my own eyes, and you certainly can’t get all that from a catalogue.
There are so many different things that you can do with video as well. For example, you can have an animated video with comic characters if appropriate. Perhaps you want to show how fast your electrical bicycle can go so you can have animated characters riding it and have the film speeded up to give the extra impression of speed. Viewers will know that the speed is excessive, and yet you convey the right impression.
You can also use video for internal communication in a business. When you have offices or factories spread far and wide, whether it is up and down the UK or overseas as well, It is not possible for your senior management to visit them all very often. Many people just send emails or possibly a PDF when they want to explain something new that the company is doing, or issue instructions about something.
How much better it is to appear on a video talking to your staff in far-flung locations. Some of those staff may never have seen the CEO or even a photo, but with a video, you can talk to them as if you were in the same room. This creates a much greater sense of belonging to an organisation than just being on the receiving end of emails.
What about aerial video? It is always impressive because people do not see a lot of aerial shots for the simple reason that until today it has been horrifically expensive. The only way was to hire a helicopter – starting at around £2,000 per hour!
However, as a corporate video production company, we have our own drones and a qualified pilot who is authorised to fly by the CAA. We are also fully insured. There are so many ways that you can use aerial shots. For example, if you are a builder and are just completing a housing estate, you might want to show aerial shots to show its’ position in relation to the nearest town, or how quiet and peaceful it is out in the countryside. You could show potential members around your golf course with a running commentary about each hole. There are lots of things that you can do with aerial video.
As we are in the corporate video business, we have extensive experience in producing videos of all types for many different businesses. That means that we also have a lot of ideas. Talk to us and let us produce a fantastic video that will get you the results that you want.
Today, we are in the 21st century and it is very much the digital age. People expect to be able to go online and look at locations, products or services. They want to see products from every angle and see believable tours of locations before they buy They don’t want to see half a dozen photos if they can watch a video of a holiday destination on the companies website YouTube channel.
A video is so much more believable than just words or even a still photograph. It provides much more detail. For instance, you can show a photo of your hotel front on your website, and perhaps a photo of the garden. With a video you can show the hotel front, then walk into reception, show the lounge, the restaurant, one or two of the bedrooms, and of course you can introduce members of your staff. This gives people a far better picture of what your hotel is about and how enjoyable it would be to spend their time with you. This is why more and more businesses are turning to corporate video production today.
We know that video sells because we are inundated with ads on the television. That costs a lot of money, but businesses do it because they get far better returns on investment than taking a half-page in a magazine. That magazine is going to get thrown away in a week, anyway, and if people have no interest in your product, they can simply turn the page. On television, it is a different matter because they have to sit and watch it before the program continues.
True they don’t have to watch a video on your website or YouTube, but video generates interest. People want to know what happens next: it sparks their curiosity because with corporate video production there is more to come.
At Slamm Productions we own a wide range of modern kit that helps us to shoot most videos with our own in house equipment. We even have our own drones with our highly experienced drone pilot BNUC qualified, fully insured and with permission to fly by the CAA, so we can produce aerial footage for you as well. At Slamm, we provide the complete package: you name it, we do it.